Gee Media- Online Marketing Blog

Email Marketing 101

March 2nd, 2010 . Posted in Uncategorized | No Comments »
Tags: edm, email lists, Email Marketing, email marketing camapgins, email promotion, permission based email, permission email

Let’s start by asking, what exactly is email marketing? Well, email marketing as the name implies, utilises emails in marketing communications. Marketing through email is like direct marketing which employs emails as a way of communicating commercial messages or fundraising messages to audiences. Email marketing is also referred to as:

Mass emailing
Email advertising
Bulk emailing
Email ad campaign
Emailing service
Email promotions
Email ad promotions
Email web advertising
Opt-in emailing
Emailing
Email marketing campaign
Email management
Web emailing
Email list management
Direct email marketing
Email marketing solution
Email data management
Bulk email marketing software
Email promotion internet marketing

You need to know that email marketing is amongst the top most successful marketing techniques that was ever developed, and it is also by far one the most affordable and effective methods of advertising one’s products and or services. One of the reasons why a lot of business owners decide to use email marketing strategy because it is the most affordable form of communication on the internet and also ranks pretty high in popularity as well. Email marketing is a form of marketing that helps you deliver your message straight to your target market, unlike using a website where the target market will have to come to the message(s).

Yes, email marketing has sure proven that it is a successful form of marketing as long as you do it right. This form of marketing has also been reported as one of the most successful and effective marketing strategy by a lot of business owners. Email marketing is constantly utilized as a way to advertise one’s product(s), service, company, or a great opportunity. The basic philosophy behind email marketing is about building a relationship with your market by sending emails instead of the other forms of marketing where there is no sort of relationship. It is all about building a relationship with the people who receive your emails and building trust, but please know that there is some sort of downside with email marketing too. If your recipients feel that you are misusing or abusing the relationship you have with them, they might have no qualms reporting you as a spammer.

It is very important that you use an email marketing service that has proven track record of helping businesses to grow using this business marketing method. Gee Media is known to have uncomplicated, intuitive online tools that you will need in order to achieve the very best results. Gee Media software was specifically designed in order to put you in absolute control, it offers you the opportunity to create personalised e-marketing newsletters and mailshots at whatever time you want to.

Email marketing is definitely one of the most cost effective ways of reaching targeted market. You should really consider using email marketing, especially if your business is new and you really do not have a lot of money to spend on other types of advertising on the internet.

PPC Advertising the Right Way

March 1st, 2010 . Posted in PPC Marketing | No Comments »
Tags: adwords marketing, ppc, ppc advertising, ppc marketing, ppc services

I found out a long time ago that having the most attractive web site on the internet will certainly not help you drive the type of traffic you desire to your website. Investing in PPC advertising system can help you achieve the desired result when it comes to driving the desired traffic to your web site. PPC has proven to be one of the best marketing strategies that help users get high return on their investment. Little wonder a lot of web site owners are searching for the good and reliable marketing firms that can help deliver quality and competitive PPC services.

Before you go on to implement PPC services, it is pertinent that you know the role of a PPC campaign. Experts have attributed the success of PPC campaigns to the number of conversions on an advertiser’s web site. Please be informed that when you hire the services of a PPC provider, make sure that you remember that a click and a conversion mean two different things entirely.

A click is simply when a person curiously clicks your ad with no intention to patronize your product and or service.
A conversion is when visitors find something that they want on your site and then go on to perform an action. Conversion can also be defined in different ways such as:

-       Making a sale
-       Getting phone call
-       Request for brochure, newsletter etc
-       Download etc

I found out that the success of an advertiser’s PPC campaign is typically calculated in the number of clicks. Yes, getting clicks are good but they are not all that if the clicks are not generated into conversions as this is the sole purpose of investing in PPC campaign in the first place. These days a lot of marketing companies and sites are springing up and offering clients PPC services, but you also have to make sure that the company you choose to hire is reliable. Make sure that you also set a time frame in order to achieve your goal while hiring a company that offers PPC services.

Be sure to make sure that the company you plan to hire for your PPC campaign will focus on a major search engine, which could be either Google or Yahoo. Please know that it does not mean that you would totally ignore other small PPC search engines. You also need to make sure that the company you hired to help you with your PPC campaign focuses on the unique selling point of your product or service. It is also important before starting your PPC campaign that you decide on the products and or service that you wish to sell and why clients should patronize your products or service instead of your competitors’. If you are really serious about boosting your business, then all you have to do is to hire a reliable PPC service provider. There is simply no point having the most beautiful website and providing the best product or service on the internet and no one knows that you exist.

SEO Service & Article Contibutions

February 25th, 2010 . Posted in Search Engine Optimisation | No Comments »
Tags: article seo, article submission seo, search engine optimisation, search engine optimisation brisbane, seo, seo brisbane, using areticles for seo, ways for seo

It can really be very annoying to come across so called SEO articles that are undoubtedly written for search engines. It is pretty easy to identify any article that was written for search engines, they are mostly overstuffed with keywords and typically do not contain any useful language whatsoever.

Yeah sure, it is certainly not a bad idea to write articles for search engines but always make sure that you look at it from the readers/users POV (point of view).you need to understand that a lot of people know a whole lot about SEO work, so it sure takes a whole lot of work and not just repeating the keywords in the article. If you are providing SEO services it is very pertinent that you:

Think of the readers and providing them with accurate information
Get a high ranking in search engines
Get a better link with other websites.

SEO is really not about stuffing articles with keywords, if your articles are packed with keywords and visitors immediately feel that they cannot get useful information, they immediately move on and may never return to that page ever again – anybody who uses the web has done this at least once. Writing and submitting to a variety of online directories has really proven to be a really powerful feature in the SEO provision service in order to establish one’s website presence on the internet.

If the article that was written fails to deliver the information sought by the users, or the article bored them to tears, then expect them to click out of the web page or worse still, may choose NEVER to visit the site again.

You also need to understand that the distribution of poorly written articles will of course not be appreciated and go on to be linked to by other sites. So, for any SEO writer who wants to attract good visitors to websites should ensure that the articles they write should be properly written, informative and simple – no one wants to waste their time looking at articles that are not in anyway informative or useful to them. Any SEO article you write should be targeted at the target market/audience and provide the reader with useful information.

If you are one of the many website owners who constantly search for SEO content to create awareness of your goods and or services, it is very important that you use the services of SEO article writers who know “how to write” informative and grammatical error-free articles. Every website owner knows that articles and other types of web content are certainly the way forward. A good SEO firm provides article submission services, and will ensure that all the other incoming links to your website are not irrelevant. It will also make sure that your time and resources are not spent on useless link building.

If you do not want your article to be blacklisted on search engines, make sure that you use the services of a top SEO firm, period.

Get Your Online Standing Now!

February 24th, 2010 . Posted in Search Engine Optimisation | No Comments »
Tags: search engine optimisation for small business, seo, small businesss seo, sme seo, why seo

SEO is the answer! There is no business owner on the face of the earth who does not want to make a profit, which is why many businesses promote their products and services in the best possible manner. You need to understand that even though you truly deal in top of the line products and your services are of a hundred percent quality, all that will mean squat if you fail to promote your business through the right means, you may end up not getting all the well deserved attention that should be rightfully yours.

SEO is very important, it will help your target customer and clients find you that much easily. Always remember this, you are not the only one in business, there are many others out there but if you do not take advantage of SEO and your competition does…let’s just say that you will not be in business for much longer, because potential customers will not even know that you exist in the first place. You must know this if you own a business, that you should always maintain a reach system to target market because this way, your customer base will not run short. Always remember that a good business man or woman makes attracting new clients and customers on his or her list of top priorities.

SEO is extremely important for those people who run online businesses, because it is going to make things a lot easier for you to promote your goods and or services to your target market. If you take advantage of the latest SEO tools, then you are on your way to making top ranking in search engines. SEO is certainly one of the most useful key tools that will help your website get good ranking in search engines which in turn will result in a much better web visibility. Getting visibility online is very crucial if you want to get the attention of surfers right away. Now, this is the part where SEO companies become very relevant, it is the SEO company’s job to come up with and implement effective SEO tools for your website so that your site can get the enviable topmost spots on top search engines such as Yahoo! MSN, Google, etc.

A lot of SEO companies claim to provide top quality service but let’s face it, how many of them actually do a really great job? If for instance, you are looking for an SEO firm that does submissions to online directories, you will need to choose a company that will build links to a shoe merchant directory when you run a bee keeping website! If you are particularly searching for a way to have your voice constantly heard on the World Wide Web, then you will need to hire the services of SEO experts who know their onions. The company should help create a very effective and compelling communications which can be used for any medium and make double sure that your message continues to have a voice that is consistent on the internet.

Why You Need SEO

February 23rd, 2010 . Posted in Search Engine Optimisation | No Comments »
Tags: best seo, brisbane seo, gee media seo, seo, seo australia, seo brisbane, small business seo

Okay, you have designed and developed a fabulous looking website, then you are informed that you most definitely require SEO. Well, for the benefit of those who are pretty new to online business, SEO simply means “Search Engine Optimisation”. If you are still thinking, “okay, I get that part, but why do I need it?” The answer is quite simple really, it is needed in order to promote your website.

Each day, more and more websites are joining the web, which simply means that you face stiff competition. Seeing your website occupying the enviable position of being at the top position in search engines is not exactly a walk in the park (I can tell you that for a fact!). You need to understand that it sure does take a lot of ideas, effort and sheer hard work in order to create a unique identity for what your website will need in order to stand out from the rest. SEO is really not as easy as most people think it is, that is why it is extremely important that you choose the services of top web promotion expert in order to drive traffic to your website.

I discovered that after using the services of SEO experts my website started receiving some worthy attention (I said to myself “Well, it is about time!”). What SEO experts typically do is that they analyze your website and go on to decide which keywords would be the most effective in promoting your website. A good SEO firm, as I have discovered, have a good understanding of ways one can improve their ranking on search engines.

Many SEO firms can provide on or more of the following services, depending on what you are looking for:

Submission and distribution of articles
Blog and forums postings
Link building service that is very relative to the product and or service you provide
On page optimisation
Identify keywords that will be most effective for your website

Anyone who owns an online business will indeed require SEO, especially if it is like mine, their website was designed for the sole purpose of bringing in good business. Just having a great looking website on the internet will definitely be utterly useless if the website it is not search engine optimized.

In a nutshell, SEO is required for the following:

Help in ensuring that your website gets to the top of search engines
Uses keywords to optimise your web site
Establish your business on the internet in order to make you become really familiar with the web.
Help ensure that your website gets targeted visitors
Ensures that your products and or services are matched in order to produce higher search engine ranking.

So if you get the right SEO, you can really give your website the deserved exposure, indexed and read by search engines effectively. Without SEO, your website will be like one of the many million faces at a well attended concert – lost in the crowd.

The Function of PPC Management is Increasing Website Traffic

February 22nd, 2010 . Posted in PPC Marketing | No Comments »
Tags: adwords management, best ppc management, increase web traffic australia, ppc management, ppc management australia

It has been proven that pay per click (typically called PPC) is one of the most effective ways to carryout marketing on the internet. The PPC programs were designed in order to help web site owners get their sites listed in search engines with a very good ranking even if it seems that it is virtually impossible to get a good page ranking in organic search engines. Please be informed that PPC advertising can be pretty expensive – that is, if good PPC management tactics are not employed in part of the PPC ad campaign.

PPC search engines are known to really increase traffic to websites and using them is known to be quite cost effective, because you do not really get to pay for the advertisements. With PPC, you get to bid on keywords and keyword phrases which will be relevant to the product, information or service that your website provides. Whatever you bid will be the amount that you get to pay for every click-through the pay per click price for internet browsers that click on the ad and are immediately directed to your website.

Because advertisers get to pay a flat fee for each click-through to their website, thus Adwords management is very essential. If you do not have a good PPC management, you will discover that you will immediately begin to lose your money. PPC management should begin before you even start biding on a keyword. Making sure that you prepare a PPC management plan is very vital. A lot of PPC programs allow advertisers to specify their spending budget, some specify monthly, some specify daily. Immediately you reach your budget, your ads will stop appearing in the pay per click search results page – this way, you know that you are not charged more than you have made provisions for.

There are some service providers that use very unique PPC management system, one of which includes:

Leaving their ads up until they get the number of jobs that they know that they can handle effectively, then they go ahead to manually put their PPC ads on hold until after they have completed the jobs that they had taken-on earlier and are ready to take-on a new batch.

Employing this type of PPC management will ensure that you do not go beyond your advertising budget.

Another factor that you have to consider in order to employ effective PPC management is to know the real value of every visitor to your site. Knowing the value of each visitor will help you in pay per click management and preparing budget, the bid on a keyword should clearly not surpass the value of visitors going to your web site, because if it does, you will end up spending more money on your ads than what it is really worth.

In order to calculate the value of visitors to your website, you will need to determine the rate of your conversion by dividing the average rate number of unique visitors to your site each month by the average sales that you make each month. This will yield the percentage of your conversion rate, then you need to take your average gross revenue, deduct average expenses and then divide the number you got by the average sales in order to determine your net profit for each sale. Divide the net profit for each sale by the conversion rate. The final result is the value of every visitor who visits your site.

The Lowdown on PPC

February 20th, 2010 . Posted in PPC Marketing | No Comments »
Tags: adword for small business, best ppc company, pay per click company, ppc, ppc services

Pay Per Click, typically referred to as PPC is an advertising method that is offered by search engines, this method involves advertisers paying for every click on their ad. The PPC ads are often displayed on the pages of search engine results (targeted at “Search”) and on content sites (targeted at “content”).

The “search” targeted simply refers to SERP (search engine result pages), this is where users search for a particular keyword, i.e.“ shoes” and are delivered relevant PPC ads on the page.
The “content” targeting simply refers to the PPC ads that are displayed on content pages, for example “shoes for sale” ads that are displayed on the website that are known to contain content about shoes.

PPC ads are typically displayed at the bottom, top and the right hand side of the search engine result page (SERP). I also found out that the position of the ad on the page is usually determined by a bidding structure.

Advantages of Using PPC Over Other Advertising Mediums

Are you still a little bit iffy about using pay per click advertising, I was too, but now I am happier for it. Here are some of the advantages of using PPC advertising over other mediums:

You only get to pay for advertising when someone clicks on your ad that is why it is called PPC. If you think about it, most people will click on your ad only if they are really interested in buying whatever it is that you are selling. This means you do not have to waste precious advertising dollars marketing to people who are really not interested in buying or even looking at your products, which is pretty what other mediums of advertising is all about.
One of the great things about using PPC is that you get to spend exactly what you can afford. PPC is not expensive to set up at all, and you get to set your own budget. You get to decide exactly how much you want to pay and you also get to make effective changes if you have decided that it is really going on well and would love to invest more or the other way around.
With PPC, you get customers coming to look for you, come to think of it ads are not meant for every Tom, Dick and Harry to see, because the truth is that not everyone will be interested in what you have to offer. With PPC ads, when your target customers type “Designer Shoes” in the search bar, they are looking for shoes that are unique and produced by top or up and coming shoe designers.
PPC is very fast to set up and also produces quick results. From experience, SEO is great but PPC does not take as long in order to provide you with good results. You can even set up your PPC today and be able to get considerable sales statistics in the same day – it is pretty ideal if you are planning a seasonal or short term sale promotions.

The Attraction of PPC to the People Who Own a Small Business

February 20th, 2010 . Posted in PPC Marketing | No Comments »
Tags: adwords small business, affiliates adsense, make money adsense, ppc small business, search engine optimisation, search engine optimisation brisbane, seo, seo brisbane

There is certainly good reasons why I and many other web site owners and webmasters decide to choose paying for users to visit our website (PPC advertising), instead of going to the pretty demanding strategies of SEO. PPC is quite preferable because if you decide to use search engine optimisation (especially without the help of a qualified SEO company) you may end up wasting not just your time and resources, you may also find out that your site will never make it to the top of the search engine ranking (yes, been there, done that). Using PPC is will ensure that you get exactly what you pay for.

First things first, you have to know if PPC is right for you or not. Paying a much higher amount for visitors to your website that you obviously cannot afford is the single biggest mistake a whole lot of PPC advertisers make (yep, I was guilty of it too). PPC is will be a great way to get traffic to your website if you are aware of what it costs in order to generate a sale. If you do not go over your predetermined cost, you can increase the possibility of having a very successful web site.

Please know that high-end PPC is most certainly not right for you if:

The traffic that high-end pay per click resources provided by Overture or Google Adwords can only benefit only a small percentage of websites out of millions of websites on the internet.
You are a member of the low profit margin online business such as affiliate programs.

Choosing a PPC that is right for your campaign is also another thing to consider. When you are about to choose a pay per click campaign for your site, make sure that you take the following into account:

Bid Prices

This is perhaps the most common mistake a newbie PPC advertiser is most likely to make, and that is, choose the largest ad networks in the business such as Overture and or Google Adwords. These two are pretty well known but they can end up draining your account even before one visitor buys your product or converts. Make sure that you check the bid prices before you sign on.

Customer Service – Very Important

Please be informed that larger PPCs do not have great customer service – unless of course you happen to be one of their larger advertisers, this will of course mean that you spend about 10,000 dollars each month or even more. A lot of second tier PPCs are known to have very good customer service. Ensure that you ask your PPC Company if they can give you sound advice in order to get a high ROI before or during your campaign.

Okay, you have tried PPC before and you now think that it is not all that it is cracked up to be, case studies have shown that a lot of people do not do great with PPC because they do not understand how to maximise the bid for ad placement model to their own advantage across different networks at the same time.

Why You Need SEO

February 18th, 2010 . Posted in Search Engine Optimisation | No Comments »
Tags: search engine optimisation, search engine optimisation brisbane, seo, seo brisbane

Utilising the services of SEO experts such as Gee Media you will start receiving some worthy attention. What SEO experts like Gee Media typically do is that they analyze your website and go on to decide which keywords would be the most effective in promoting your website. A good SEO firm, as I have discovered, have a good understanding of ways one can improve their ranking on search engines.

Gee Media can provide on or more of the following services, depending on what you are looking for:

Submission and distribution of articles
Blog and forums postings
Link building service that is very relative to the product and or service you provide
On page optimisation
Identify keywords that will be most effective for your website

Anyone who owns an online business will indeed require SEO, their website was designed for the sole purpose of bringing in good business. Just having a great looking website on the internet will definitely be utterly useless if the website it is not search engine optimised.

In a nutshell, SEO is required for the following:

Help in ensuring that your website gets to the top of search engines
Uses keywords to optimise your web site
Establish your business on the internet in order to make you become really familiar with the web.
Help ensure that your website gets targeted visitors
Ensures that your products and or services are matched in order to produce higher search engine ranking.

Creating websites for Adsense

January 30th, 2010 . Posted in Search Engine Optimisation | No Comments »
Tags: affiliates adsense, make money adsense

I enjoy buying a good domain name and building out a mini-site on the domain name and then receiving amazing amounts of traffic for very little of work done.

Maybe its the good SEO or the good process that I carry out. Its also has to do with the domain name and the competition that is currently there for the registered term.

1. First I either normally have an idea in my mind first for a mini-site and then use google keyword tool to find the most searched term that will provide targeted traffic for a physical product or services in the real world.

2. I also check with google.com.au or which ever tld google your website is going to focus on and to type in the phrase and see what the advertising is like. If there is three yellow sponspored adverts at the top then the advertising is strong and is likely that the content google advertising is strong. Google keyword tool has a feature to give you idea for advertising competition and also pay per click.

3. For a mini site to work I have had good success with domain names with a little over 100 hundred “exact” match searches per month. There is less competition for these terms and the sites rank easy for 1-2 in google. The more searches the better as whatever term you register its going to really help you rank well in google for that term. If you have a high exact search term there is also going to be direct navigation.

E.g laptopcomputers.com, appleiphones.com,

These are just for an example of the type of domains you want to register. Generic domain name. With exact search term over 100. Better if its over 1000 really. Do you research on the pay per click etc, the competition for the term. See what the website that is number one going for it, links, seo and decide how easy it would be to get your site ranked number one.

4. Using google adword keyword tool, I also use the “phrase” option to investigate the pages to produce for the site. As I belive having the keyword domain for the term is going to help rank for the phrase terms as well. So you should produce pages for these terms as you have the upper hand.

For example. hats.com; so you would have pages like hats.com/brown-hats.html, hats.com/pink-hats.html

5. I think 3 – 5 worded domain name is enough, not any more.

6. Once I register the domain, I add it to a resource/link page of a current website of mine to get into the search engines a.s.a.p. This can take 1-2 weeks to get into all the search engines.

7.Then using wordpress I build out the site.

8.Develop and write unique content for the site.

9. They send me the content ready to go or I get them to log in to my wordpress site to add blog entires for me.

10. Then its a copy and paste job for me.

11. Find some photos and you tube videos.

12. Remember to use alt tags, h1 , h2 tags. good meta tags all good seo.

13. The registered term for the minisite domain name. I use this in the meta description and the title. With the title of your index page. I find the first three words the most important in the title. For example if the site was Bridesmaiddresses.com

The title will be:Bridesmaid Dresses | Patterns, Plus-size, Maternity

Description for search engines: Bridesmaid dresses have come along way in the last year. Patterns, plus-size and matenity bridesmaid dress’s is availalbe now from our new online site.

14. I either add adsense to the site straight away or wait and try and do link building with related websites. (so it doesnt look spammy) and then add google adsense slowly.

15. I haven’t found google to effect my search rankings if I add the maximum adverts straight away. If you have at least 400 words per page and a photo or video its enought content.

16. Add Google anaylitics to check out the visitors etc and search terms etc.

17. Use google webmaster tools to register a sitemap with them.

18. Try to get into some web directories there are good and bad ones. Some give link juice to you.

19. When link building for your mini-site focus on the search terms with little competition. For example they may have only 16 exact search a month. This is a term you have a good chance of ranking number 1 for as you have the keyword domain. As your site matures etc you can go for more competitive keywords.

20. Even with a mini-site down the track you can look at selling advertising directly to an end-user.

Gee Media- Online Marketing Blog

Email Marketing 101

PPC Advertising the Right Way

SEO Service & Article Contibutions

Get Your Online Standing Now!

Why You Need SEO

The Function of PPC Management is Increasing Website Traffic

The Lowdown on PPC

Why You Need SEO

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